Industry News

Avery Dennison – Expanded portfolio of FSC-certified products

Avery Dennison’s portfolio of FSC-certified products features more than 150 facestocks for the food, wine and spirits, and dairy markets

As part of its recognition of Earth Day, Avery Dennison is introducing an expanded portfolio of Forest Stewardship Council (FSC)-certified products. It features more than 150 facestocks for the food, wine and spirits, and dairy markets. The company is committed to buying 100 percent of its paper from certified sources by 2025; of that, 70% will be FSC certified.

FSC is one of the most recognized organizations dedicated to sustainable forestry practices. Certification ensures products come from well-managed forests that provide environmental, social and economic benefits. Since 2012, Avery Dennison has partnered with the Rainforest Alliance. As part of the Southeast Sustainable Forestry Project, the organization works directly with the forest stakeholders to create sustainable management plans and improve market opportunities for these small landowners.

According to a recent survey of younger consumers, Millennials, by A.T. Kearney and NPD Group, 47% of respondents said it’s important that a product be “inherently sustainable” when considering a purchase.

Armin Karl Geiger

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