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Apex – Successful show and sales

From left to right: Jaco Pijper (Apex), Matthew Turner (Apex) shaking hands with Marcus Smith and Paul Roscoe (Berkshire Labels) on the occasion of 32 rolls purchased at Labelexpo

BELGIUM • The manufacturer of anilox and metering technology enjoyed their best Labelexpo Europe showing to date, shattering previous records for booth visits, leads generated and orders written during the show. Their performance is attributed to a strategy showcasing value through cooperative partnerships as well as a renewed focus on pre-show promotion.

The message Apex delivered spoke to market perception of their proprietary GTT engraving technology and its applications and benefits to the label industry and to flexographic printing. The company realized a 24% increase in overall booth traffic relative to the previous edition of LabelExpo Europe. This has been attributed at least in part to more pre-show promotion than has been done in the past. Apex was able to write multiple orders during the show, including several for first time buyers.

For example, Label Unlimited ordered eight GTT rolls for their Nilpeter FA4 Asterix press. In addition, Berkshire Labels put an order for 32 rolls. Amongst these is one set for the newly purchased Mark Andy P7 flexo press, to arrive in November.

Armin Karl Geiger

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