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Avery Dennison – Bio-based PE label film introduced at Labelexpo

Avery Dennison’s focus on sustainability was in the spotlight at Labelexpo Europe with the introduction of two bio-based polyethylene label films

BELGIUM • Avery Dennison’s focus on sustainability was in the spotlight at Labelexpo Europe 2015 with the introduction of two bio-based polyethylene label films. These new products are the first self-adhesive PE filmic labels with a face stock that includes more than 80% renewable content and offer brand owners the opportunity to meet their target on renewable resources in packaging, while continuing to benefit from the functionality and performance of a regular polyethylene label.

The bio-based PE self-adhesive laminates are available in a white and a clear version. The resin used for the new bio-based PE films is made from Bonsucro® Certified Sugar Cane, which follows rigorous social and environmental monitoring prior to certification. Both new products offer performance and recyclability comparable to standard PE85 resin. With the proper precautions and preparation, these films act as drop-in replacements, meaning converters can substitute conventional PE for a bio-based PE label film without investing in new machinery.

Armin Karl Geiger

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