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Avery Dennison – Glass labelling technology introduced

A new labelling technology facilitates the separation of self-adhesive compounds from glass pieces for clean glass recycling

BELGIUM • At Labelexpo Europe 2015 Avery Dennison introduced a labelling technology that facilitates the separation of self-adhesive compounds from glass pieces for clean glass recycling. The materials use a “switchable” adhesive, which is engineered for easy label removal from the glass bottle surface in the recycling stream. It “switches off” during the glass bottle recycling process, to facilitate clean separation of the label.

For single-use bottles, recyclable glass can be contaminated with unwanted label material – with up to 74% of the label material continuing through the recycling stream. Additionally, for every tonne of glass fragments, up to 40 kg (88 lbs) per tonne can end up in landfill if not cleanly separated from the label material. Avery Dennison glass recycling can enable the reduction of glass going to landfill to 1.5 kg (3.3 lbs) per tonne and can limit label fragment contamination to 2% of label material (versus up to 74%).

Armin Karl Geiger

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