Ellco chooses servo driven P7 to add flexible capacity
Joakim Marcusson (left) from Mark Andy’s Scandinavia agent Convertec, with Christian Egedius of Ellco Etikett Trykk and the company’s P7 servo press
NORWAY • The Mark Andy P7 flexo press installed at Ellco Etikett Trykk In Hagan, Norway, was a first for both manufacturer and converter. Launched in 2009, the P (for Performance) Series was Mark Andy’s counter to the growing competition from digital technology on short run work, where fast changeovers and low waste levels were key elements in securing jobs. What was the reasoning behind his company’s investment?
“The Mark Andy has broadened our production capability, which also includes digital and letterpress machines, and allowed us to grow our business into product areas that were previously outside our scope. When we visited Labelexpo Brussels in 2009 to look at the flexo press options available, we were really impressed with how quickly a job change could be achieved on the Performance Series, so Mark Andy quickly gained our signature for a P7,” he explained. The 13” seven-colour Performance Series line at Ellco is a high spec UV-flexo machine, with hot foil, delam/relam, two die stations and a sheeting unit. In addition, Ellco specified a Stork screen unit and turn bars to further enhance its capabilities.
“The hot foil and screen units allow us to add value inline, and although both increased the initial investment cost, much of this is offset by the efficiency of the press itself. We are well known as a short run specialist, but the Mark Andy has given us a competitive edge on longer run work, where its flexibility and servo control in every single print station allow us to produce very high quality labels at speed,” commented Egedius, who says his customers also like the advantages of the special finishes that the Mark Andy can produce – these include tactile triangles that one customer requires, which can be produced with the screen unit.
A typical run on the P7 at Ellco is around the 3 – 4,000 linear metre mark, but the recently increased availability of digital capacity in-house has freed-up the Mark Andy to focus even more on longer run work. Currently working a single shift, there is spare capacity aplenty, and with the ability to overprint the hot foil and emboss labels using male/female plates on blank cylinders, Egedius knows that he can fulfil almost any added value techniques his customer ask for – in fact, most of the company’s show labels are produced on the P7 to demonstrate the complex work it can handle, and Ellco use this capability to stimulate new and creative ideas with its customers.
All of which, is allowing the company to show a 20% year on year growth pattern, and places it well inside the Top 10 label converters in Norway. “We see this as a real achievement, because we don’t chase the volume business, preferring to specialise in the more niche markets, where we are up against some big groups,” he concluded.