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HP Indigo: Demonstrates at Packaging Innovations

HP’s ‘Digitally printed Supermarket’ themed stand will demonstrate a broad range of digitally printed flexible packaging, folding carton, shrink sleeve, and label applications

UK HP will be showcase HP Indigo and Scitex-printed packaging solutions at Packaging Innovations (26 – 27 February 2014, NEC, Birmingham). On its booth (Hall 9, Stand J21), HP will be demonstrating a broad range of digitally printed flexible packaging, folding carton, shrink sleeve, and label applications. These samples will be exhibited on HP’s ‘Digitally printed Supermarket’ themed stand. Visitors will see how special printing effects, personalisation and high-quality colour reproduction can be combined with the production benefits of digital printing. For example, how short-runs and quicker response times add value and differentiate packaging in an increasingly-competitive retail environment.

Examples of retail packaging and other corrugated applications produced on the HP Scitex FB10000 Industrial Presses will also be displayed on the stand. Today’s retail market not only requires short-run, fast-turnaround services, but also new products including full-colour retail-ready packaging, co-packing POP/POS displays, and just-in-time deliveries. These HP Scitex presses enable corrugated converters to streamline production and help enable them to meet those demands.

In addition to the HP booth, HP will be hosting a LearnShop on 27 February at 10.30 – 11.00am in the Print Innovations Theatre. The seminar, entitled “How Brands Can Get Up Front and Personal,” will be presented by Julia Cole, HP, and Trevor Smith, Managing Director, Amberley Labels, a long-standing HP Indigo customer.

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Andreas Keller

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