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Primera: Design competition

GERMANY. To demonstrate the level of creativity with Primera’s label printers a contest where producers could present their label designs at this year’s Labelexpo in Brussels/B was launched.

A jury of five experienced label professionals evaluated the submitted labels which came in a wide range for wine, food, cosmetics and address labels. The five professionals were: Jean Poncet and John Penhall ow from the magazine »Etiq & Pack«, Holger Knöll , Editor of Etiketten-Labels (NarroWebTech’s German language sister publication), Mark Strobel (Vice President of Primera Technology USA) and Andreas Hoffm ann (Managing Director from Primera Technology Europe).

The winner, selected by the jury on September 26 at Labelexpo, was Spanish company Sanbesan SL with excellent wine labels. They are proud winners of a complete toner kit for Primera’s CX1200e digital colour roll label press.Winners in second up to tenth will get a label roll of their choice for their CX1200e system.

Primera also asked the social networking community for the best label and started an online label contest on Facebook for the first time. All Facebook users were allowed to decide with their likes which label they »Like« most. A practical sideeffect of this community voting is that the label manufacturer gets a higher awareness in the social networking community.

The winner of the online-community exercise is French label converter Speed Etiq for his wine label. He received an iPad mini.

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Andreas Keller

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