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Xeikon – Heather Barrett appointed to head marketing in North America

Heather Barrett has joined Xeikon as Director of Marketing in the USA

THE NETHERLANDS • Heather Barrett has joined Xeikon as Director of Marketing to further develop its North American presence. As a senior marketing professional with over ten years of marketing experience in the packaging and printing industries, Barrett’s expertise includes developing and managing strategic marketing campaigns and performing detailed product and market data analysis. She joins from her role as the former Director of Marketing for a leading print solutions provider where she managed all global marketing communications strategies and tactics. Barrett earned an MBA (Masters of Business Administration) from Georgia State University in Atlanta, Georgia, United States.

Following its successful series of “Securing a Successful Future” roadshows where Xeikon partnered with Flint Group Narrow Web, Label Traxx, Mark Andy and ThermoFlexX to educate label printers and packaging converters about key developments in the North American label market, Barrett will increase active marketing. She will also ensure Xeikon participates in targeted industry events and seminars and develop even more exciting initiatives that help customers identify the most profitable digital proposition for them.

 

Armin Karl Geiger

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