Product News

Avery Dennison expands craft beer portfolio

USA • Avery Dennison Label and Packaging Materials has expanded its Craft Beer portfolio with eight new label constructions, including a semi-gloss paper with a wet-strength additive that delivers added protection against peeling and tearing. The number of North American craft breweries grew 15% in 2013, according to the Brewers Association.

The Avery Dennison Craft Beer portfolio consists of paper and film materials with adhesives that stay on surfaces with heavy condensation, giving brewers the freedom to employ unique label shapes and the dynamic printing and finishing capabilities enabled by pressure-sensitive technology. The addition of a material with a wet-strength additive improves peel and tear resistance, keeping labels intact after being submerged in an ice bucket or cooler.

Andreas Keller

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