Product News

Avery Dennison – Whiteness on wet uncoated wine labels

Aqua Opaque resists greying and opens up new possibilities for the design of wine labels

THE NETHERLANDS • Uncoated paper face stocks, with a matt finish are a popular way of achieving a premium bottle look, but they have always had one major disadvantage: they turn grey when exposed to water. Aqua Opaque is a new technology by Avery Dennison to solve this longstanding problem for wine producers. Launching at Labelexpo Europe 2015, the new solution resists greying and opens up new design possibilities.

Andrew Crawford, vice president of marketing at Avery Dennison Materials Group Europe, said that wine producers can now be offered an uncoated paper that stays white longer, and which is suitable for neck labelling as well as the main bottle label. The Aqua Opaque solution doesn’t require an extra film layer or thicker paper, and it uses an emulsion adhesive to retain the highest performance levels on conventional presses. The result is a label that is no stiffer than a standard label and can be applied easily to bottle necks.

Armin Karl Geiger

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